With so many PR agencies out there it can be quite overwhelming trying to choose one. It does pay to be fussy though, especially with many PR agencies making false promises. You will want to receive the best return on investment possible, so before choosing a PR agency, ask them the following questions.

3

What’s Included as Part of Your PR Service?

It’s essential that you ask this question before signing any contracts. The reason why this is important is because a lot of PR agencies charge additional fees for securing media coverage. Will they charge extra for copywriting? Also note that if a PR agency asks you to pay to pay for an interview, this coverage isn’t PR, its advertising. The last thing you will want is to receive a hefty invoice for something that you thought was included as part of the service.

How Much Input Will You Require From US?

Some PR agencies like to handle everything themselves, where as others prefer it if you have an input. If you have adequate resources and the time to have an input on a PR campaign, then this won’t be a problem. If you need an agency that can handle the entire process from start to finish, then you will need to ask them exactly how much input they expect from your team. For example, the PR agency might ask you to write content or provide them with a list of media publications that you would prefer to be published in. Regular meetings are also a part of most PR campaigns, so you should ask the agency how often you will need to be available for meetings or interviews.

How Much Exposure Can We Expect to Get?

This is the most important question to ask, purely because the whole reason for hiring a PR agency is to gain media exposure for your business. While it’s hard for the agency to give you an exact figure, they should at least be able to provide you with an approximate estimation. It would be bad bit of business to pay a monthly retainer without getting any exposure in return.

Do You Have Any Case Studies That You Can Show us?

There is no better form of approval than a case study from a successful campaign. Not only will this show that they are capable of achieving good results for clients, but it will also show that they can provide an adequate level of customer service. If they can show you examples of successful PR campaigns that they have provided for clients in the same industry as yours, then is a major plus point.

Are There Any Other Services That You Can Offer us?

Even though you’re hiring a PR agency for media relations, it’s quite likely that they will be able to provide you with additional services which could benefit your business in other ways. For example, they might be able to provide content generation services or social media marketing. Sometimes it can be a lot easier if all of your services are provided by one agency.

What Makes You Different to Other PR Agencies?

This is the question that will separate innovative PR agencies from the average ones. Any reputable pr agency should be able to answer this question instantly. This is the perfect chance for the PR agency to sell themselves and for you to get a better idea as to whether or not they are the right agency for your business. For example, Quadrant PR a Cardiff based agency pride themselves on their strategic and creative thinking.

Are There Any Industries That You Specialise in?

There are a number of PR agencies that specialize in just one industry. For example, there are agencies that focus primarily on sport, some that focus on fashion and others that focus on technology. Sometimes it can be beneficial to choose a PR agency that specializes in your industry as they will have all of the right media contacts needed to kick start your campaign.

When you think about marketing your business, your mind probably fills with a load of boring old ways of getting your brand name out there. And a lot of these methods can be important. Let’s face it though, a boring marketing campaign can often result in an unsuccessful one. If you want people to be talking about your business then maybe it’s time to start thinking outside the box. If you hit upon the right marketing formula, you could dramatically increase the worth of your brand. To help you out, here are 5 tips to get you thinking!

Embrace Art

People like art. And, frankly, the business world is still far too boring and stale than it ought to be. This could be combated by teaming up with artists of all stripes and creating an interesting marketing campaign.

You could get a local rapper to create a song to be used in your web and television adverts. Or get a huge mural made by a group of artists and then put it up on display in the local community. It’s the kind of idea certain to get people talking. And that means talking about your brand.

Be Funny

If you can make people laugh, then you can make people buy. The former is much more difficult than the latter – believe me! Think back over the best adverts over the past 10 years. They all have something great about them, and quite often it’s that they’re funny. Make your website funny and entertaining. If people enjoy visiting it, your brand will expand. Find more information on making your website a success using online services and analytics.

2Image Source

Give Your Customer the Answer at the Bottom of a Pint Glass

I love this idea. I’ve only ever seen anyone do it once before though. What you do is create your advert – making it small and circular – and then fix it to the bottom of a pint glass. When people finish their pint, they’ll be greeted by your advert!

You’ll have the added bonus of targeting people who are slightly drunk and out of touch with their inhibitions. What’s not to like about that? Actually, don’t answer that.

Think BIG

If you produce a massive marketing campaign, people can’t miss it. I don’t mean massive as in popular or hyped. I mean literally massive. Rent advertising space on the side of a bus or, even better, the side of an office block.

Not only would a huge advert be seen by everybody in the vicinity, it would also create a discussion online. People who haven’t even seen it in person might see it online if the word spreads far enough.

Organise Charity Oriented Events

Everyone likes the guy who gives to charity. Well, that’s not necessarily true. But everyone loves the guy who puts on an incredibly fun and awesome event! That one’s definitely true. Be a good guy and a fun guy. When people are having fun at your expense, they’re much more likely to be responsive to your products or service.

You could even try to go viral by starting a charity meme – look how much money was raised by the ALS ice bucket challenge.

The modern world is made up of technology and social media. With just a single touch, a message is instantly sent to anywhere you choose. Technology has impacted almost every part of our lives. It aids us in doing almost anything, from buying a car online to researching just about anything we want to know. The internet has made everyone closer and made the world a global village. This has given a boost and revolutionized the trade industry so much so that the new techniques are almost dominating and engulfing the old ones. The real estate sector in particular has really grown with the advances in technology. Here are some things to keep in mind when it comes to modern day real estate:

1

  1. Property and contractor search:  People can now easily search for their dream home online. You can now also easily find reputable contractors like Denver roofing companies with a touch of the button. There are various sites, like Housing.com, that allow you to quickly and easily search for properties. What’s more is that you can even find virtual tours of certain houses on certain sites. Long gone are the days of roaming around town, from realtor to realtor, looking at properties. All you have to do now is get online and browse the various options! It also eliminates the need to hire a real estate agent.
  2. Online ads: You can now post an ad on just about any website for your property. All of these property ads can be uploaded on sites like Housing.com for free. It guarantees that people visit the website and check out your property ad for free. This will increase the chances of selling or renting your property as more and more people are able to see the listing. Plus it also saves you money on advertising and marketing costs.
  3. Check online home loan eligibility: You can now even check online if you’re eligible for a home loan or not. A good place to start is bank websites and any financial institute website like LIC. This is a very fresh and new concept where all you have to do is put in a few details and it’ll tell you how much of a loan you can afford to take out.
  4. Make payments: With secured and safe servers, it is even now commonplace to pay all of our bills online. The websites and portals are protected and secured in such a way that it is almost impossible to hack into and steal data. No more undergoing the risk of carrying a huge amount of money from one place to another and undergoing stress. Make payments online and simplify the process.

Follow these steps for a faster, convenient and better way to buy and sell your house online! With everything happening online, one just has to have a pc and internet connection to have the world at their fingertips!

Marketing Bag
CIF: B123456789
New Burlington St, 125
CP: W10 5JJ London (United Kingdom)
Tel: 0207 872 7464

admin@marketingbag.co.uk

Business & Marketing Tips