When you’re marketing online, you want reach the most amount of eyes possible. There are countless numbers of sites, so how do you compete with them all? It is possible to be a leader of your niche, you’ve just got to put some work into it!
Join a Twitter Chat
Social media is an incredibly powerful tool for promotion. You can push your campaigns in front of millions of people in an instant! Marketers need to remember how important social media is. You can’t just make an account and leave it. If it’s not well managed, then you’ll never see the benefits!
Twitter chats are a great way to get involved with your business’s audience and promote your content. Twitter chats happen at different times, usually on a regular day. Often the Twitter chat will have a theme or a questions and answers dedicated hashtag. This way you’re putting your content in front of relevant people.
Look For Dead Links
Looking for dead links is an SEO tactic that can be useful for finding link opportunities. The more links you get placed on high-quality sites, the more attention your campaign will receive. Some people will look on Wikipedia for dead links as it’s a high authority site. If you ever see a relevant link that is now dead, get in touch with the site owner and see if you can offer a replacement.
Optimise Your Tags
Once you’ve published some content online, it’s a good idea to review how well it is doing. After something has been live for a short while, you can look at your analytics account to find out how people have landed on your content. Once you know what kind of search terms people are using to get to your site, you can use this to your advantage. If you use these words in your tags and meta descriptions, you’ll find your results improving. Results will improve because you’ve made sure your tags match someone’s query online.
While we’re talking about tags, we should mention that this applies to video and image based content too. Search engines are intelligent, but they can’t read or watch your videos. If you don’t tag them with excellent descriptions, no one will be able to find your content. Don’t skimp on your YouTube descriptions!
Search For New Niches
The best way to get your content out there is to look for new opportunities. If you only go for the same tactics that everyone else does, you’ll be competing much more! Keep on top of industry blogs and investigate their sites to find new opportunities. You could find a site that you can build an excellent relationship with, to help you promote your content. Getting people to link to your content and share it is the best way to start seeing results. But if you don’t have a pool of people to link to your content, you’ll need to do a little research. Don’t be afraid to search for opportunities in social media too!