Starting a website for the very first time is a rewarding and fascinating experience. There is so much to learn, to see and to accomplish. As a beginner to this aspect of the internet, it is extremely important that you avoid falling into the same traps as those before you. Our best word of advice is to not rush and read up. There are so many resources that cost you nothing more than time that can make the process of selecting the perfect host a breeze.

Shopping by Price

Just like when you’re shopping at a local shop, you don’t want to always go for the lowest price when choosing a web host. The lowest price often comes with decreased quality, limited customer service, a lot of advertisements on your page and inconsistency. While this may work perfectly fine if you are simply creating a page to get a feel for what you’re doing before going officially live, this may not be the best long-term solution. Quality means a lot on the web, as people get bored quickly and are most likely rushing to find what they’re looking for. There are however occasions when using a smaller but reputable company can work for you.

‘Unlimited’ is a Four Letter Word

Space equals money on the web. No company is going to offer you unlimited domains or unlimited storage space. The amount of space you use directly affects your web hosting company. Always read the fine print, especially the Terms of Service Agreement. Many newbies to the hosting world will simply fly through the sign up process and then realize they aren’t actually receiving what they believed they were promised. Read those customer reviews and verify with the BBB to make sure the site you are choosing is something you aren’t going to regret later. Keep yourself protected. Your time and money are valuable and should be treated as such.

Don’t Go Alone

Just like you wouldn’t blindly select a banking account before trusting all of your hard earned cash was in good hands, you should never, ever, ever start a website before having people to discuss concerns with. Sites such as WebHostingTalk are the perfect places to see what types of problems you may run into, voice your concerns and really become one with the online business community. Such forums will help get you caught up to speed and fine tune your goals and expectations for your website. This business is all about trial and error and having a community to learn alongside with makes everything much easier to handle.

Helping Hands

If everything feels right and you think it’s time to make your selection, always verify contact numbers and emails specified for customer support. Some sites will have old contact numbers or take a very long time to respond. Make sure you can get a response in a reasonable amount of time because when your site begins getting traffic, the importance of being able to react quickly to customer concerns heightens. Don’t leave people hanging because a bad reputation can quickly spread and is very hard to back pedal when you’re a beginner.

Regardless of business type, sooner or later you are going to have to dip your toes into the marketing water. This can mean lots of different things like TV advertisements, radio and billboard ads. There is almost no end to the ways that you could market your business, but let’s be honest most of them are pretty rubbish.  Why would you want to wear a sandwich board on the corner of the street? The point is that not all marketing efforts are going to succeed.

There is one, however, that consistently shows results. Online marketing and It isn’t just the future; it’s the present. If you aren’t engaging with your customers online in someway, there is every chance that you will lose them.

By the far, the best way to market online is via your website. Before you run off to find a designer, there are other considerations first.

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Choose a domain name

If your business name hasn’t been taking by someone else, then that is your best option. The next thing to do is to register it, and also grab some web space real estate too. Any web hosting company can take care of both for you. Have a shop around, but they are all much of a muchness. Just avoid the ones that claim completely free hosting, because there is usually something attached to claims like that.

Build your website

You can build a website yourself, but you are much better off leaving it to professional designers. Who you go to is going to be decided by your type of business, since most professional designers specialize.

If the website you need is primarily going to be data driven, then a quick Google search for ‘professional website design’ will be very revealing. If any transactions are to be made, in any way, then you would need to look at eCommerce website design. Some sites need to be purely promotional, so slick one-page website design is possibly more suited for that kind of need.

Choosing the purpose of your website is an important step, and is worth thinking about it. Again, it depends on your business and whether or not you want to take money through your website.

Attracting traffic

Since the whole point is to market your business, you are going to need to start attracting people to your website. There are lots of ways that this can be achieved. The first thing is to make sure that your URL (your website street address) is on all of your other marketing material (including your physical materials). Let’s hope you chose a suitable name, then.

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Another important factor in marketing your website is SEO. SEO is a series of techniques focused on getting your website found and ranked by search engines. When this happens, optimally, anyone searching for services that you just happen to provide will see a link to your website in the search results.

One of the main SEO techniques is writing content that people want to read, and, therefore, the search engine to provide.

Each written piece can be shared with social networks, other websites and by your visitors recommending you. Marketing this way is very effective, which is why there are so many company blogs.

The future of your business is in your hands, so go forth and market it.

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Keyword cloud image rights: Flickr

When you spend time and money creating an online business, it can be disheartening to see a lack of profits. Unfortunately, many new startups fail within the first year. Even more within the first five years. The reason? Lack of money coming in. If you’re reading this, then chances are you’re not seeing as much income as you thought you might. We’ve put together a list of reasons why your online business isn’t making any money. They may surprise you.

You’re not offering anything different

If you’re fighting to be heard in a competitive market then chances are you won’t make a lot of money. Especially if what you’re doing is exactly the same as a more well-known competitor. You need to stand out from the crowd if you want to bring in the big bucks. This doesn’t mean you need to overhaul your products or services, necessarily. It could be that you just need to change your approach. What could make you different from every other company offering the same as you? Find a unique selling point and market it like crazy.

Your website isn’t up to scratch

We all judge a book by its cover. Even though we’re constantly told not to! First impressions count for everything when it comes to an online business. If your website isn’t up to scratch then you’re not going to be making any sales. Look at your site as if you were a potential customer. How does it look? Is everything easy to find? Is the design bold and clean? It may be that you need to invest in web design services, to improve what you have. A good design can make such a huge difference to your leads and sales.

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People can’t find you

How are you marketing your online business? Ideally, you should be looking into a range of different digital marketing options. Don’t spread yourself too thinly, but don’t put all of your eggs in one basket either. Search engine optimisation is a great way to get found for specific keywords. By working on the SEO of your website, you can climb up Google’s rankings. However, you should also consider social media marketing too. People want a personal approach and a brand they can connect with. Social media helps you do just that.

Your pricing is wrong

This is one area that many people forget to keep looking back at. Once you’ve set a price you need to constantly monitor it. Firstly, to ensure that you’re competitive in the marketplace. Have a look at your competition and see what their rates are. Secondly, to ensure you’re making a profit. If you sell a service then does the price reflect your time? If it’s a product then what are the manufacturing costs? You need to strike a fine balance between being competitive and having a healthy profit margin.

These four things may seem obvious now we’ve covered them, but it can be difficult to see when you’re in the middle of things. It’s good to take a step back and imagine you’re a potential customer. Is what you’re offering them different? Does the website sell it to them? Can they even find the website? And, are the prices enticing enough? Tick these four boxes and you’ll be onto a winner.

Studies conducted online indicate that many small business owners underestimate the powers of proper web design until it is too late for them to react. It is primordial to know that any kind of business venture needs to have some kind of online presence. Many people spend a fair share of their waking hours browsing the Internet. Information is available freely on the online arenas. Search engines are playing a very important role in shaping the future of many minority businesses. If we move in an appropriate manner, it is indeed possible to get the attention of a wide subset of the population. This in turn means additional profits and any business organization love to make good use of opportunities such as these.

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Why Do You Need An Online Presence?

So why does your business organization exactly need a presence on the Internet? We will be looking into some of the aspects in the following discussion. Establishing a company is easy when you follow the appropriate paperwork. However, the others need to know that your establishment exists. Proper web designing and online marketing can work out miracles if done correctly. A business organization that wishes to succeed well needs to have a good-looking website properly designed by a talented team of professionals. One of the best aspects of having a website is the fact that information about your business venture is available to anyone and everyone throughout the year at any given point of time.

Become Available Throughout The Year

You need not have the set up an office that works throughout the clock. Instead, you just have to spend some time to find someone who can design a website that can generate new leads as well as results. All the relevant information that someone will require to get in touch with you will be already present in the appropriate section of the website. Potential clients just need to take and mental note of this contact information and then they can get in touch with you at a later time. The widespread proliferation of social networking websites during these times is a worrying aspect. However, it is possible for an entrepreneur to use the same platform in order to get high levels of recognition within a short period.

The Power Of Social Networking

Social networking websites will offer a chance for the business owners to interact freely with their customers. They can also post information about offers and deals on the official page within the same networking website. By default, there are provisions to share such information within different kinds of social networking platforms. In other words, news posted one network can easily spread like wildfire. It is always better to think larger in order to succeed well and high. In the same way, you need to focus on a global audience rather than concentrating on a domestic level. At the same time, please understand that a lot of the competition is already aware of the importance of proper web design. They have a head start over you and hence it is important to seek professional web designing help from authorized graphic designer in London such as markustudio.com.

Starting an online business is a fantastic idea if you like to idea of working for yourself. When all’s said and done, you’re never going to earn an amazing wage when opting for traditional employment. Working online allows you to choose your hours, and determine the salary you receive. However, there are many things you might do that could hinder your ambitions. With that in mind, we’ve listed some of the most common internet business mistakes on this page. We hope that reading about them will stop you from making the same errors.

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  • Selling products that are available everywhere

If you are going to sell products online, they need to be niche items that are not readily available. There is no point in selling CDs or DVDs because you can never compete with the likes of Amazon.  You need to choose items that people can only buy from you. That could mean importing new technology from overseas or creating something original. Only you can decide which is the best solution. Just find a gap in the market and try to fill it to the best of your ability. That is the best way to ensure you don’t lose out to competing brands.

  • Failing to invest in SEO

Your position within search engine rankings for keywords associated with your company will play a big role in the success you achieve. Failing to invest in SEO is a bad idea if you want to make it to the big time. You just need to locate a suitable digital agency that has enough room on their books to handle your campaign. Of course, you still have control over everything, and you will be consulted before any serious alterations are made.

  • Refusal to use social networks

Social networks are essential for the modern online business owner. If you don’t open pages on Facebook, LinkedIn and Twitter, you will miss out on many opportunities. At the end of the day, millions of people around the world use social networks daily. So, they are the perfect places for gaining more attention and promoting your brand. Just make sure you don’t post too many updates each day. If you keep appearing in people’s news feeds, they are likely to unsubscribe.

  • Overlooking online advertising

While Google currently runs the best online advertising platform, you shouldn’t overlook the system created by Facebook. Promoting your company on the internet is much cheaper than doing it in the real world. So, you are not going to need a huge marketing budget to create positive results. Failure to deal with online advertising will almost certainly mean your firm never reaches its full potential.

Having learned about some of the most common internet business mistakes, you should be in a better position to get things right. We see so many new companies that fail because they haven’t implemented the best strategies. Don’t follow in their footsteps! Take our suggestions and use them to propel your business forward. That is the best way of making sure your dreams become a reality as we move into 2016.

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