Sponsored ads on Google is a great way to generate traffic to your site, but just like any other paid ads providers, it costs money. Sometimes it could be quite costly especially if you’re competing in a competitive niche and you don’t really know what to do to optimize your PPC campaign.
An easy solution to make sure that you could get all the benefits offered by Google sponsored ads is by hiring a PPC management company who can use their expertise to help you manage your PPC campaign. But still, you have to be sure that you pick the right PPC company to make sure you could get optimum benefits from your Google sponsored promotions. Here are some important things that you can expect from a good PPC management company, which means if they can offer you these services then you know that you’re dealing with a good PPC company:
- Daily Split Testing
This is one of the most important PPC management services that many PPC companies don’t offer. A good PPC company usually includes this as part of their services. This is important because it could reduce your click costs significantly. Many companies don’t offer such service because it’s a lot of work and because many of them charge on a percentage of what you spend in AdWords.
- Conversion Tracking
This is another crucial thing in PPC management. This allows you to see which keywords bring the most traffic and sales. Usually the PPC company will install a conversion tracker on your landing page, then you could find out exactly which keywords benefit you the most and which ones that are just wasting your money.
- Ad Optimization
Your ads should be optimized for Google so you can actually benefit from them. It would be difficult to do it if you’re new to this, but for a PPC expert it shouldn’t be a problem. A good PPC company really knows how to make your ads that are highly relevance to the keywords you’re targeting, one way to do that is by writing a unique ad for each keyword.
- Regular Reporting
Obviously this is very important so you as the client will be able to find out exactly what have been done in your PPC campaign, what have been achieved so far, etc.
The world of Pay Per Click advertisement is constantly changing, just like search engine optimization or everything else on the internet. Therefore you have to make sure that the PPC company of your choice is able to keep up with those changes. The ability to adapt is the key to survive in this business.
Those are the key indicators for you to find out whether a PPC company is up for the job or not. But of course those are not all the things that you should pay attention to, there are also other things like good customer support or other comfortability factors. But at least if you find those five items in a company, you have found a good candidate.