Today’s market is highly competitive for most businesses, which means you have to make sure your company is going to leave an impression on your audience. This can be achieved by looking at the details: small things always matter most, so plastic key cards are probably the best marketing tool you can use.

Tweak their shape

A plastic key card or a plastic membership card can be attached to the keys, which means each time the key owner is going to use his keys, he will see the card and whatever is printed on it. This comes with amazing opportunities for entrepreneurs. The easiest way to make your plastic key cards stand out is to adjust their shape. Instead of a rectangular card, you can order a car-shaped card, if you have a business catering to car owners, for example. Ordering your cards in an unique shape is going to make the person who receives it to take a second look at the card, maybe even show it to other people. However, you need to make sure you are properly targeting your cards. After all, you can’t expect people to trust a lawyer who gives away handcuffs-shaped cards.

Make your own creative shape

Depending on the industry you are working in, you can put your creativity to use and create a unique shape. For example, if you are the owner of a cafe, you can shape your plastic key cards as coffee cups, for example. Try to think this marketing plan from the point of view of your potential customers. You can also try to create a functional shape for your little branding tools. For example, you can order plastic key cards in the shape of bottle openers, as long as the plastic is strong enough.

Mind the size of the card

Plastic cards can be ordered in any size, as seen here, but before you order them you need to make some measurements. These cards will be used on key chains, so they are not going to be put in a wallet. They have to be small enough to be easy to carry around, yet big enough to be functional and fit the message of your brand clearly. Before you place an order, just test multiple sizes: make cardboard key cards and place them on your key chain. See how easy they are to handle and how much space you have to print on them your logo and promotional message.

Add unique designs

Now that you have a shape and a size, you can work with a designer to create a unique design. Apart from your logo, you have to have a message that will stick with the person who sees the card. In order to find the perfect design, you can ask yourself how do you want to be perceived by potential customers, what can impress them and how much it will take for them to engage with your business. Once you have the answer to all the questions, you can place an order for your plastic card keys and enjoy these small, yet effective marketing tools.

Small businesses are the backbone of this nation’s economy. Supporting small and local businesses help us stay afloat and gives back to the American Dream that many of lost gave up on long ago.

Things are changing and it’s all headed towards online and mobile. Look at Groupon Discount Codes for example. They work with large companies like ASOS and offer discount codes to consumers to help both the business and consumer. No one would have thought on “online coupons” as the next big thing, but it is. It’s all about adaptability.

The reality is simple: small businesses need to really start keeping up with the times. I can’t even begin to tell you how many times I’ve walked into a boutique store in my neighborhood and asked for a website or even social media page I could look at for sales and promos and they respond, “We don’t do that.” I get the whole idea of being “small” but you still have to remain competitive and one of the best ways to do this is through social media.

23Image by Pixbay

It’s time to sell on social

If you are using Facebook and Twitter ads, then you are a step ahead of many marketers in the industry. If you’ve noticed Facebook and Pinterest have gained much visibility by incorporating a “buy” button for advertisers and users. Now we no longer have to leave the app to purchase our favorite product, so we can continue to scroll through everyone’s New Years Eve resolutions without skipping a beat. Instagram isn’t far behind on this trend and others will soon jump on board.

Real-time marketing isn’t just a trend, it’s the future

If you are using a scheduling system like Hootsuite, kudos to you for staying on task. If you are ONLY using pre-scheduled content, shame on you for not living in the moment. Real-time marketing is as important as any other branch on the marketing tree and with tools like Twitter that encourage real-time engagement during live events. This goes for image and video. Capturing things as they happen, versus before or after, is the real social strategy for marketing gurus everywhere.

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