Today’s market is highly competitive for most businesses, which means you have to make sure your company is going to leave an impression on your audience. This can be achieved by looking at the details: small things always matter most, so plastic key cards are probably the best marketing tool you can use.
Tweak their shape
A plastic key card or a plastic membership card can be attached to the keys, which means each time the key owner is going to use his keys, he will see the card and whatever is printed on it. This comes with amazing opportunities for entrepreneurs. The easiest way to make your plastic key cards stand out is to adjust their shape. Instead of a rectangular card, you can order a car-shaped card, if you have a business catering to car owners, for example. Ordering your cards in an unique shape is going to make the person who receives it to take a second look at the card, maybe even show it to other people. However, you need to make sure you are properly targeting your cards. After all, you can’t expect people to trust a lawyer who gives away handcuffs-shaped cards.
Make your own creative shape
Depending on the industry you are working in, you can put your creativity to use and create a unique shape. For example, if you are the owner of a cafe, you can shape your plastic key cards as coffee cups, for example. Try to think this marketing plan from the point of view of your potential customers. You can also try to create a functional shape for your little branding tools. For example, you can order plastic key cards in the shape of bottle openers, as long as the plastic is strong enough.
Mind the size of the card
Plastic cards can be ordered in any size, as seen here, but before you order them you need to make some measurements. These cards will be used on key chains, so they are not going to be put in a wallet. They have to be small enough to be easy to carry around, yet big enough to be functional and fit the message of your brand clearly. Before you place an order, just test multiple sizes: make cardboard key cards and place them on your key chain. See how easy they are to handle and how much space you have to print on them your logo and promotional message.
Add unique designs
Now that you have a shape and a size, you can work with a designer to create a unique design. Apart from your logo, you have to have a message that will stick with the person who sees the card. In order to find the perfect design, you can ask yourself how do you want to be perceived by potential customers, what can impress them and how much it will take for them to engage with your business. Once you have the answer to all the questions, you can place an order for your plastic card keys and enjoy these small, yet effective marketing tools.