Having a luxury home definitely sets you apart from many others. It is a place of refuge where people can get away from it all in an effort to recharge their batteries and focus on what is really important in life. At the same time, you cannot be there all of the time. If you are looking for a way to generate a return on your investment, it is time to develop a luxury real estate marketing plan that works for you. With the power of the Internet working behind you, it is easier than ever to get the results that you have been hoping for.

Pay Per Click Campaigns

There are certain areas of the Internet where discerning travelers in your class tend to frequent. By creating a vivid and appealing message to appear in front of them, you will find that your website will receive more and more unique visitors each and every month. This is the beauty of pay per click advertising. Rather than putting a blanket message out there for the world to see, which you would pay dearly for, this form of digital marketing cuts through all of that by deliver the message right to those that you are hoping to reach. This is a much better use of your marketing budget. You will find that the people that click through to your site are more qualified to rent such a luxury home, meaning you will not get meaningless inquiries that amount to very little in the way of bookings.

Focus on Your Website

Speaking of your website, this is an area that you will want to focus heavily on moving forward. You need to make sure that you have high quality, professionally done pictures on there. This is a luxury property, so make sure you showcase every possible feature in order that prospective guests can get a feel for what you have to offer. It is also helpful to shoot a video to highlight the features in an easier to understand formate. Make sure that your website is easy to navigate, as people do not want to spend a great deal of time trying to find the information that they are looking for. You also want to make sure that you have a booking and reservations system so that people can easily get the dates that they want.

Search Engine Optimization Works

Speaking of your website, it does little good to have a great one up online if nobody can find you. This means that you need to make sure that it is easy to locate by getting ranked highly in the search engines of the world. When someone goes to search for a luxury home in your area, they need to find you high up in the search results. You will want to consult with a digital marketing specialist in order to maximize your ability to do just that. When you appear high in the search engine results, you will find that many more unique visitors will end up at your site each month.

These are just a few of the many ways that you can harness the power of the Internet to market your luxury home. The key is to be proactive and visible.

Do you have any urgent shipment that you need to send on an urgent basis? Are you searching for a reliable mail forwarding company that makes use of the Cloud technology? That is why we recommend you Access Logistics Inc (www.access-logistics.us)


Things you need to remember when hiring a Cloud based mail forwarding service

  • Assess your requirements: First, it is important that you should start by evaluating your individual requirements. This is the key to get hold of a good mail forwarding company. Once you have identified your requirements it will become easier for you to define your criteria.
  • Search online for the best services: You can easily search online for the best cloud logistic management company. Moreover, you can find the reviews of the services as well. You should shortlist the best options. When you are done with this part, then you should analyse the features and the packages offered by each of the services that you shortlisted.
  • Check for reliable customer support: Mail forwarding is a very intricate job so you need to check if the service is offering reliable customer support. If you end up selecting a good service, then they will offer you phone support during the office hours and you can always be in touch with the company through email support.
  • Investigate if the service offers a free trial: When you are hiring a Cloud logistic service, then you should check out if they offer a free trial. This will give you chance to evaluate the quality of the service. The best Cloud logistic systems allow you a free trial of their platform. They also have a nominal order limit. For example, some companies allow you to send about 6 orders at a nominal fee through your cart.
  • Evaluate their technology: You need to evaluate the use of the technology by the Cloud logistic service. Ideally, the Cloud logistic system should be balanced. Moreover, it should be grouped in data centres that are dispersed geographically. It is also important that the international customers should be allowed fast upload.
  • Provides safety of goods: The most important thing is that the Cloud logistic service should provide adequate safety for your goods. Their system should be such that your goods should be safe in the warehouses. Similarly, you should get appropriate security in their online infrastructure as well. The best approach is to go for companies that use encryption for the transfer of sensitive data.
  • Precision: Accuracy is also an important aspect in Cloud logistics. The service should ensure the fact that they ship the orders with 100% accuracy.

Now, one service that lives up to this criterion is Access Logistics Inc. This company allows the international customers to make the purchases from the US Retailer. The company gathers the items that have been purchased from the US Retailers and delivers them to the international customers. If you need any more information about this company you can check out their details on their website access-logistics.us.

When it comes to classified ads, most of us automatically conjure up images of dreary old dining tables, soiled sofas and bicycles with patches of paint missing from their tired, late-80s chassis. But the classifieds have, thankfully, come a long way from the days when all they offered was second-hand junk with a free helping of musty, impossible-to-get-rid-of odour. Today, classified ads can be used for far more lucrative (and less smelly) means.

As with everything, many of the print-based classifieds have migrated to an online existence, though a small number of the traditional formats do still remain. From Craigslist and Gumtree to AdsWish and Freepages, the internet is awash with classified ad websites. And like their print-based counterparts, their ad space is incredibly inexpensive, almost ridiculously so. But nowadays they cater for so much more than just flogging unwanted fridge-freezers and knackered three piece suites.

Are you seeking more calls to your business? Do you require more leads for you or your sales team to follow up with? Believe it or not, marketers are now utilising classified ads to gain more calls to business as effective lead generation and sales tools. Yes, really.

If utilised properly, posting an advert on online classifieds has the power to make some serious revenue for your business. But you can’t just wade straight in there. Simply blasting out an ad in five minutes to masses of people won’t do you any favours. Taking a more precise approach will help you reach the exact audience you’re planning to target.

Car sales are definitely the biggest business use of classifieds to generate more leads and business according to Insurance 4 MotorTrade. When you look at the used car listings, you can find used cars such as 2017 chevrolet equinox , although around 50% of ads are from private sellers, you’ll see dealers making a killing from classified referrrals and even

Start by identifying your target market and developing your buyer persona then nailing your USP. Carefully construct your copy, decide on the right classified ad website for you and your business and select the most appropriate category in which to place your ad. Although this might seem time-consuming initially, these simple measures could dramatically increase your chances of getting a good response.

One of the most attractive features of advertising via online classifieds is they enable the user to track the performance of the ad with built-in statistics. Most classified ad websites come with a ‘Manage Your Ads’ area (or similar) in which you can see the number of views and clicks your ad has racked up, as well as the amount of times it has appeared in a search. And perhaps most importantly of all, you can keep track of how many people have responded to the ad.

With so much to gain from advertising a service using a classified ad website – and at so little cost – it’s difficult to fathom why so many marketers continue to underestimate the importance of using this valuable sale-boosting tool.

Build classified ads into your marketing strategy and you’ll be surprised to find that they’re still one of the most direct, effective ways to get your product or service in front of potential customers – and not just a place for getting rid of ghastly garden gnomes.

If you’re a small company trying to make your mark in a big money industry, such as insurance or loans, you may feel overwhelmed by the competition. But, don’t fret, there is wonderful news coming out of the most recent research. It turns out that being the underdog is marketing goldmine. After all, people love an underdog.

Average people identify with the underdog, its that simple, and they can’t help but root for the guy or gal or company that is brave enough to take on insurmountable odds.

Image by pixbay

What the Research is Saying

Its called the Underdog Effect, and it has been studied and confirmed by both Harvard and Georgetown University. The marketing strategy is called underdog brand biography (UBB). Put simply, it means that you create a story around your brand that promotes your underdog status. You create a historical account of your companies origins, lack of resources, and the your fight against overwhelming odds.

What Can Underdog Brand Biography Do for Your Company?

UBB has been shown to increase brand loyalty, real choice, and purchase intentions. Why does it this work so well? As noted in the introduction, people love the little guy. Life is hard. People struggleto make it ahead in their careers, keep ahead of the bills, and take care of their family. They want to purchase from a company that identifies with that identity. They want to rally around a brand that has been battered and beaten, doubted and mocked, yet kept on punching, refusing to give up.  This is exactly what the UK insurance broker One Sure Insurance did to gain traction in one of the most cut-throat markets out there. One Sure successfully branded themselves as an insurance company that still deals with customers over the phone, compared to the cold online-only giants in the industry.

Harvard researchers say that UBB works best when:

  • People Identify with the brand
  • Consumers feel like underdogs
  • Consumers are buying for themselves and not others
  • The consumer culture identifies with underdogs

What’s Your Story?

Its time to build a narrative around your company that tells the tale of a struggling warrior that refuses to give up no matter what. Humble in nature, yet bold in action and personality. Apple created their brand identity by suggesting they started out in a garage and rose up against all difficulties. Barack Obama was just a member of a oppressed minority that started out in local political action against powerful corporate forces.

Your Disadvantage is Your Advantage

Are you a start up with only basic resources while going against powerful companies with million dollar lobbying budgets? This is all to your advantage. Use it to promote your brand. Your lack of resources is why people will like you. They will identify with your struggle and feel great about buying your products. Are you selling insurance? People will rally to your struggle if you promote your company as the underdog the consumer loves and wants to see win. Who better to help them insure their lives or property than a company who never gives up, never says die, and always strives to improve and evolve?

Quality WordPress and webhosting services can be hard to come by at a good price. We’ve done the research so that you don’t have to and we can proudly recommend HostGator, an award-winning, easy to use, powerful web hosting provider.

HostGator has a variety of hosting plans at an affordable price and, more importantly, there are currently many excellent coupon offers to choose from if you follow this link:

Layerbag’s coupon gives you an exclusive 25% discount on almost all HostGator hosting plans, which are detailed below. If you buy a yearly plan, you will save more. We are providing several coupons, including a 25% discount, a20% discount, and a 1 cent coupon, which gives you 1 month free hosting.

HostGator was founded by Florida Atlantic University student Brent Oxley in 2002 and has grown strength by strength ever since to become one of the 10 largest web hosting companies in the world. It currently boasts over 2 million customers. In 2008, they converted their service to green hosting, which uses green, environment-friendly technologies to offset the carbon footprint of internet hosting, setting it apart from its competitors.

Many web hosting services do not cater to the little guy and don’t offer good options to small businesses, but HostGator aims to provide something for everyone, whether you are an internet pro or an absolute beginner. You can even sign up for justone month only if you want to trial their service.

Perhaps the most attractive feature of this hosting service is that their customer care is highly rated; they provide technical support every day of the year 24/7 by telephone, email, and LiveChat if you do encounter any problems. If you are not completely satisfied within 45 days you can apply for a full refund; however, this is unlikely as for the last 6 years HostGator has gained a customer satisfaction rating of nearly 90%.

There are also additional add-on bundles, such as Google AdWords, WordPresss blogging tools, Free business listing, and Bing and Yahoo search credits. It offers other tools to help you build your website, so you can take advantage of their professional templates and one-click application installer. You really do have everything you need at your fingertips to build a successful website.

HostGator offers a variety of plans for its clients to choose from; we have summarised the essentials.

Hatchling Plan

Cost: starting at $3.95 per month

Details: You get a single domain name, unmetered bandwidth, and one click installs.

Baby Plan

Cost: $5.95 per month

Details: You get unlimited domains, unmetered bandwidth, and one click installs.

Business Plan

Cost: $5.95 per month

Details: Unlimited domains, one click installs, unmetered bandwidth as standard, but you also get Private SSL and IP, as well as your name toll free number.

Layerbag’s coupon applies to all these different plans but you must ensure your coupon is in date when you apply for your package. All you need to do is use LAYERBAG25 as your promotional code when you register.

Marketing Bag
CIF: B123456789
New Burlington St, 125
CP: W10 5JJ London (United Kingdom)
Tel: 0207 872 7464


Business & Marketing Tips