marketingbag ltd -

marketing bag ltd specialise in bespoke web design and online marketing.   We will work with you to create a professional site with a search engine friendly infrastructure and create a strategy utilising a whole range of tactics to get your business prominent in Google.  marketingbag was established in 2006, contact us via the marketing bag website to view some examples of our clients sites. marketing bag; for all your online marketing needs.

As a new or growing small business, you will undoubtedly be glad of all the marketing tips for small businesses you can get.  Small businesses are run by people from all walks of life, many with no prior business experience or indeed in the product they are involved in so when it comes to actually marketing the product or service it can be quite daunting and hundreds, if not thousands of pounds of your hard earned cash can very easily and quickly be wasted on poor, ineffective or poorly targeted marketing channels.

Following the huge growth in the Internet, we are experiencing a shift in buyer behaviour as our shopping habits increasingly migrate as we spend an immense amount of time browsing, comparing and shopping online. 

For the small business owner, this can bring its own set of problems having being used to ‘traditional’ offline marketing and there is a whole new learning process to ‘getting online’.  The website is the first hurdle to get over and you need to ensure that you have a website built to your needs and its future demands.  Some of the most simplistic websites can be the most effective but it stands to reason that the design should be conducive to the product/service and the target audience.

A common misconception by many (although this is becoming much more recognised) is that once you have a website, that’s all you need, and the phone will ring / purchases will be made.  This is of course is not the case, a website must be marketed to generate business, however, a well built website with good page infrastructure, carefully thought out content and a basic level of search engine optimisation can generate adequate enquiries for a small business with limited capability if done properly.

We have listed a few marketing tips for small businesses below.  Follow us on Facebook and we will provide more regular marketing tips.

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Ensure your website follows some of the most basic principles of search engine optimisation to help ensure your site can be found naturally in the search engine results.

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Before rushing to purchase, remember, your domain name needn’t be the same as your business name and particularly for small businesses who are cannot afford expensive brand building there is a lot of sense in selecting a domain name based on its search ability and relevance to the product / service in question.

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Register with your local Chamber of Commerce, almost every town in the UK has one. They offer your business start up advice, ongoing training seminars and the chance to network regularly with other likeminded business owners in your area. Plus you may also receive financial business start up support in some areas.

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When cold called and offered advertising space perhaps in regional / national press at ridiculously reduced rates, ALWAYS do your research first and be sure that your product / service is appropriate for the readership. A £300 advertisement in a broadsheet may sound like a good gamble but don’t be surprised if you’re ad goes out to a readership in excess of 1m and you don’t get a call from it!

marketingbag are web design and online marketing specialists.  View our services and contact us for more information on how we can assist your business.

As with most businesses, in an industry such as travel, it is important to have a competitive edge. With a significant downturn in retail travel outlets over the past few years, an online presence is essential.  When we search the Internet for travel products, we are looking for websites that display what we are looking for and those which make our search that much easier.  A professionally designed website with a good, logical and well thought out infrastructure is half the battle, and this is where you will need a travel web design specialist.  Budget websites are available across the Internet where you may get change out of £200 or 300 but of course these are far from professionally built or professionally designed and are often simply templated pages with no consideration given to its ease of use, how pleasing it is on the eye, or indeed it’s potential effectiveness in the search engines.  Quit simply, you get what you pay for and although websites of this nature may be suitable for a local garage, when you are in the travel business, you need to create a good and lasting first impression, after all, a website is the new shop window.  And this is why marketingbag are travel web design specialists; we have 15 years experience in marketing and the travel industry and we have created some wonderful travel websites that contribute significantly to generating outstanding business levels for their owners.  With attention to every detail, a good level of search engine optimisation coming as standard with every site together with full project management and marketing advice, you can rest assured that your travel website will put you on the right track to a successful business.  We are not only travel web site design specialists, but also travel marketing specialists so are able to provide support with marketing your travel business through channels such as pay per click, social media channels such as Face Book and Twitter and through effective online blogging and PR.  With you, we will discuss you specific needs to create a bespoke strategy to take your existing business to the next level or put you new business on the first rung of the ladder.  Contact marketingbag ltd now for an informal discussion and get ahead in the glamourous travel business!

If you have a small business, in most cases, you are expected to have an online presence. Further, in many cases subject to your industry or product, you may need to generate business online.  As such, small business web marketing becomes essential if you are to be successful. small business web marketing comes in many forms but of course you must first have a well designed website that has a good infrastructure to allow the search engines to effectively ’spider’ it and happily list your content prominently within its search results.  You choice of domain, your content, product competitiveness and a plethora of other factors contribute to how successful your website will initially be.  Here at marketingbag, we use a variety of methods in  small business web marketing to generate traffic to your website both in the short term i.e. immediately and in the mid to long term.  Many of our marketing methods are relatively low cost when compared to traditional media and very effective.  View our services at http://www.marketingbag.co.uk and call us for more information on how we can help your business.

marketingbag ltd specialises in travel industry marketing and particularly one to one Global Travel Group marketing support for the group membership. Good travel industry marketing is essential for the successful travel agent.  Behind the glamour of travel is a complex yet exciting and incredibly dynamic business and the attraction is understandable.  Knowing your product / market is one of the first rules in acheiving success and product selection is an important starting point.  Competitor activity and competition intensity by product should be researched thoroughly in order to identify the best markets, both mainstream and niche. Contact marketingbag to discuss your travel industry marketing needs.

marketingbag ltd provide bespoke web design and marketing services to Global Travel Group and Independent Options members and will be attending the Global Travel Group Conference in March 2010.  marketingbag specialise in providing members with professional travel websites and online marketing services and will advise on a variety of topics from business and marketing planning to pay per click, seo and social media.  View our services and meet us at the Global Travel Group Conference 2010!