Apr

21

Marketing Tips for Small Businesses

As a new or growing small business, you will undoubtedly be glad of all the marketing tips for small businesses you can get.  Small businesses are run by people from all walks of life, many with no prior business experience or indeed in the product they are involved in so when it comes to actually marketing the product or service it can be quite daunting and hundreds, if not thousands of pounds of your hard earned cash can very easily and quickly be wasted on poor, ineffective or poorly targeted marketing channels.

Following the huge growth in the Internet, we are experiencing a shift in buyer behaviour as our shopping habits increasingly migrate as we spend an immense amount of time browsing, comparing and shopping online. 

For the small business owner, this can bring its own set of problems having being used to ‘traditional’ offline marketing and there is a whole new learning process to ‘getting online’.  The website is the first hurdle to get over and you need to ensure that you have a website built to your needs and its future demands.  Some of the most simplistic websites can be the most effective but it stands to reason that the design should be conducive to the product/service and the target audience.

A common misconception by many (although this is becoming much more recognised) is that once you have a website, that’s all you need, and the phone will ring / purchases will be made.  This is of course is not the case, a website must be marketed to generate business, however, a well built website with good page infrastructure, carefully thought out content and a basic level of search engine optimisation can generate adequate enquiries for a small business with limited capability if done properly.

We have listed a few marketing tips for small businesses below.  Follow us on Facebook and we will provide more regular marketing tips.

Tip-
Ensure your website follows some of the most basic principles of search engine optimisation to help ensure your site can be found naturally in the search engine results.

Tip-
Before rushing to purchase, remember, your domain name needn’t be the same as your business name and particularly for small businesses who are cannot afford expensive brand building there is a lot of sense in selecting a domain name based on its search ability and relevance to the product / service in question.

Tip-
Register with your local Chamber of Commerce, almost every town in the UK has one. They offer your business start up advice, ongoing training seminars and the chance to network regularly with other likeminded business owners in your area. Plus you may also receive financial business start up support in some areas.

Tip-
When cold called and offered advertising space perhaps in regional / national press at ridiculously reduced rates, ALWAYS do your research first and be sure that your product / service is appropriate for the readership. A £300 advertisement in a broadsheet may sound like a good gamble but don’t be surprised if you’re ad goes out to a readership in excess of 1m and you don’t get a call from it!

marketingbag are web design and online marketing specialists.  View our services and contact us for more information on how we can assist your business.

Mar

17

Affordable Small Business Web Marketing

If you have a small business, in most cases, you are expected to have an online presence. Further, in many cases subject to your industry or product, you may need to generate business online.  As such, small business web marketing becomes essential if you are to be successful. small business web marketing comes in many forms but of course you must first have a well designed website that has a good infrastructure to allow the search engines to effectively ’spider’ it and happily list your content prominently within its search results.  You choice of domain, your content, product competitiveness and a plethora of other factors contribute to how successful your website will initially be.  Here at marketingbag, we use a variety of methods in  small business web marketing to generate traffic to your website both in the short term i.e. immediately and in the mid to long term.  Many of our marketing methods are relatively low cost when compared to traditional media and very effective.  View our services at http://www.marketingbag.co.uk and call us for more information on how we can help your business.

Feb

22

Affordable Online Marketing Packages

marketingbag provides affordable online marketing packages to small businesses and business start ups.  A website is of little consequence without marketing and we can assist from the intial website design through to pay per click marketing to generate you business immediately, search engine optimisation with a view to getting you business from the search engines in the mid to long term and a social media plan to further increase the reach of your business. Affordable online marketing packages needn’t be expensive and often cost less than a one off newspaper ad. Contact marketingbag to discuss affordable online marketing packages to suit your business.  We will also conduct a free appraisal of your website.

Feb

15

St Helens Web Design & Online Marketing

For affordable St Helens Web Design & online marketing services to support your new website, visit marketingbag ltd.  Established in 2006, marketingbag provide bespoke, professional, attention to detail web designs for St Helens businesses. A St Helens web design company, marketingbag will not only design your web site but will also prepare it for the search engines so that your website can be found, not something all web designers are able to do.  We also provide a range of web site support services and marketing support services such as email template design, search engine optimisation, pay per click and social media integration.  We can generate business to your site very quickly and will be happy to create a strategy to enable you to achieve this. Visit www.marketingbag.co.uk for St Helens web design and marketing services.

Feb

8

Affordable Marketing St Helens

For affordable marketing St Helens, visit www.marketingbag.co.uk.  Marketingbag ltd specialise in marketing services for small businesses. When looking for marketing St Helens, make marketingbag your first port of call, we offer low cost solutions for marketing your St Helens business.  When starting a new business, you need to keep your overheads to a minimum yet you do need to market yourself.  Marketingbag provide marketing St Helens services; business and marketing planning, web design and online marketing including SEO, Pay Per Click and Social Media at affordable rates to suit your budget.  View our services.

Jan

28

Internet Marketing St Helens

marketingbag ltd specialises in internet marketing St  Helens based.  Specialists in bespoke web design and internet marketing St  Helens Chamber member, we also provide search engine optimisation, pay per click and social media marketing.  We cater for the needs of small businesses and start up businesses with restricted budgets.  If you would like to try to do much of your own marketing in-house, either yourself or with your own staff in order to minimise your marketing outgoings, then we are also available on a consultancy basis. Please browse our site and contact us for further information.