It has become very important for every business establishment to create a website for showcasing their products and services and launch it online, so that thousands of customers can view it and avail it with just the click of a button. The internet has made selling, purchasing and brand promotion much easier and the advent of social media like the Facebook, LinkedIn, Twitter, YouTube, etc. have only furthered the benefits of online business establishments to spread their presence and message across the globe, in just a matter of seconds.

But, by simply creating a website would not actually serve the purpose, it is very much essential for the entrepreneur to ensure that the website is accessed by the targeted customers, in order to get good traffic and revenue in the process. this would definitely require professional assistance. This is because, the web is a complex and complicated place, where it is very important to understand know the different rules and regulations pertaining to the net. Moreover, the search engines have their own standards of marketing, which makes it more important for the website to adhere to the different standards, so that it can satisfy the requirements of the search engines and be liked by it. only then can the website stand out from the crowd and make a market for itself.

 Importance of web marketing experts

It is for all these reasons that only a professional with years of expertise and adequate knowledge and experience should be considered for the job. Although amateurs might do the work, but there is still a doubt that not all can successfully accomplish the task, since, there could be hassles in the way, which without adequate experience they can tackle effectively. Also, there are plenty of tutorials, DIY sites and software available on the net that does help the entrepreneur to set up a website and to do the marketing and promotion online for free. These can be performed by entrepreneurs, who would like to test their business for the first time. But those, who are much serious about their business and know they can succeed, need to take help of the professionals, who can justify their selection. A better way to make sure that the professional can meet the requirements in an effective and efficient manner is by going through the different web marketing experts’ reviews that are posted by existing customers, who have used such services and have benefitted from it.

What would the professionals do?

A good and reputed web marketing expert would first analyse the clients’ business and check out the possible strategies that can be used for its promotion. They would make sure that only proper and legal ways are used for the promotion and all types of shortcuts are avoided in the process. furthermore, they also would educate their clients and seek their valuable input, which would make the website marketing all the more effective and to reach to a maximum audience. This is something that cannot be achieved by amateurs in the field and entrepreneurs who try to carry out the web promotion all by themselves. The professionals make sure that they use different types of techniques, procedures to promote the website, including the various forums for getting additional support. The professionals can be compared to doctors, who would be required to analyse a situation from time to time and to provide adequate measures, so that any hindrance that comes in between the site is removed and it enjoys good support and pull from the search engines to be at the top, so that viewers in thousands can get easy access to it. The work of the professionals can be viewed at the web marketing experts’ reviews, by seeing which a decision can be made for hiring them.

New research has been published showing the importance to employers of channel management certification for both new hires and career progression.

The Channel Institute polled more than 400 Channel VP’s and Directors at large technology companies to learn what they look for when hiring new Channel Account Managers. There were some surprising results.

There were two surprising results: “Innovation & Creativity” and “Commitment to the channel”. These were accompanied by the more commonly expected factors of “Business Acumen”, “Relationship Building” and “Flexible Delivery”.

Innovation and Creativity.

This is not something that was highlighted in previous research by third parties, but innovation and creativity is a skill that appears to have jumped up the rankings. Heads of Channel want to know that new team members can think on their feet and bring new insights that can be shared across the entire channel team. This was mentioned as being particularly important for channel management teams working with channel partners that are still trying to adapt their business to cloud-based models.

Commitment to the Channel.

The second most frequently reported response was that candidates take the channel profession seriously, and do not merely consider it “another type of sales job”. This category covers channel management training topics such as a clear knowledge of how channels work, the channel landscape, and excellent skills in joint business planning. Channel leaders are clearly raising the bar on the profession, recognizing that the subtleties associated with channel management require training skills that can only be acquired through a combination of formal channel training and experience, as opposed to the more ad-hoc learning approaches of the past.

Job candidates could set themselves apart from the crowd through Continuous Professional Development (CPD) with a business training qualification specifically in channel management or channel marketing. This was particularly important for those companies hiring candidates that are relatively new to the channel profession.

Business Acumen.

The runaway number one sought after skill falls into the general category of “business acumen”. This covered responses such as understanding of new business drivers (AI, Business Transformation, Digital Co-Marketing, Social Selling, etc.) and how these will impact on channel partner profitability. New CAM’s need to quickly grasp the consequences for channel partners of increasingly shifting towards service delivery with recurring revenue models and the impact of this on a business and its profitability.

Relationship Skills.

Communication skills, empathy and the ability to develop relationships and trust are obvious skills that any successful Partner Account Manager must possess. These skills were identified as being a basic requirement in channel management training and not something that would make a candidate stand out from the crowd.

Flexible Delivery.

Finally, many respondents highlighted that Channel Managers operate in a world that is affected by many stakeholders, and many factors are entirely outside of their control. The ability to maintain focus in the face of turbulence, managing unpredictability and still deliver sales results was identified as a key training requirement.

The top 5 factors listed in order of priority are:

  1. Business Acumen.
  2. Channel knowledge and commitment.
  3. Innovation and creativity.
  4. Relationship building.
  5. Flexible delivery.

Key Learnings:

According to Mike Kelly, Director at the Channel Institute, “There are five key takeaways from this research to help channel professionals progress their career:

  1. Emphasize your channel management training and business acumen.
  2. Channel-specific CPD and channel-business certification is essential to prove your commitment to the channel profession.
  3. Demonstrate “outside-the-box” thinking.
  4. Prove your communication and empathy skills.
  5. Convince employers that you can deliver in the face of unforeseen disruptions.”

Business training in areas such as channel management and channel marketing has traditionally been provided by employers or consulting companies on an ad hoc basis, leaving a major skills and knowledge gap in the industry. This has been particularly true for new entrants to the profession, who typically come from end-user sales or marketing. These professionals are often recent graduates who are “thrown in at the deep end” of channel management and partner marketing, or simply put through an employer’s own training academy that rarely focuses on industry-wide best practices.

The aim of the Channel Institute is to bring a more formal, standardized structure to training for channel business professionals. In particular, the Institute aims to focus on the vastly under-served segment of training and certification for those that are relatively new to the channel management profession. The Certificate in Channel Marketing is also ideal for those charged with channel partner marketing and channel partner training at technology reseller companies, to help them understand vendor-independent global best practices in co-marketing.

Thomas Jensen, VP and Head of Worldwide Partner Sales Strategy at HP comments: “The Channel Institute is a compelling approach to developing the channel profession worldwide. I am delighted to lend my knowledge to help the Institute build channel best practices to progress our profession.”

Improvements in national income and other indicators of economic growth in Crete are thanks to the rapid development in the tourism sector over the past three decades. The economic meltdown in Greece has not hit this small Mediterranean tourist hub as hard and Euros are still flowing in.

Crete has much to offer. The natives are a hospitable and welcoming sort, making tourists happy to share their good experiences with their friends. The slow, relaxed pace of life has changed little over the centuries and there are still out-of-the-way villages with only dirt roads and open markets to attract the adventurer. In addition, the natural landscape is gorgeous.

Image by pixbay

Archeology

Crete boasts a rich archaeological, cultural, and historical heritage. The archaeology tourist never runs out of museums and digs in which to spend hours and days musing over the past. Knossos was the capital of Minoan Crete. It is more grand and complex than other well-known ancient palace complexes and located only twenty minutes south of the port city of Iraklio.

Phaistos, south of Heraklion, and Malia with the necropolis at Chrysolakos are famous for the gold artefacts locals occasionally find. Today, they are tourism gold.

Car Hire in Crete

To take full advantage of a vacation in Crete, one simply must have a car. Concerning car hire Crete is one of the safer places in Europe to rent. Automobile theft is not the problem it is in Romania and Hungary, where a thriving car theft industry exists due to the proximity of borders with nations that harbour chop shops. (It’s more difficult to get a stolen car off on island.)

Numerous companies vie for the tourist driver. Driving in Crete is not particularly daunting, but local customs must be observed.

Sun

The summer is long in Crete and sandy seashores plentiful. Crete is attractive to tourists year-round for the lure of beautiful seashores dotted with picturesque villages. Hospitality geared toward seaside vacations is well-practiced and tourists rarely find much to complain about. Seaside tourism is the dominant industry in Crete.

Village Tourism

Finding small, remote villages that welcome tourists but are relatively unknown to the industry at large is surprisingly popular. Agriculture and traditional culture is still to be found on Crete, but very few villages do not welcome the tourist Euro. Whether it is a café, a small inn, or a traditional market, the tourist will have ample opportunity to spend a little money for an experience to tell friends about.

Markets

Hand-crafted leather-wear and shoes are popular items with tourists. Ottoman-era antiques and gold or silver jewellery imitating ancient styles found in the archaeology digs are also in demand. In local markets, you can find locally-grown herbs and more varieties of olives than you knew existed. Small stalls display a bewildering variety of fresh produce and household goods, including copper coffee pots, olive wood bowls, and delightful hand-painted ceramics. Consider purchasing a Cretan herbal tinsane renowned for curing all manner of aches and pains.

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If you’re a small company trying to make your mark in a big money industry, such as insurance or loans, you may feel overwhelmed by the competition. But, don’t fret, there is wonderful news coming out of the most recent research. It turns out that being the underdog is marketing goldmine. After all, people love an underdog.

Average people identify with the underdog, its that simple, and they can’t help but root for the guy or gal or company that is brave enough to take on insurmountable odds.

Image by pixbay

What the Research is Saying

Its called the Underdog Effect, and it has been studied and confirmed by both Harvard and Georgetown University. The marketing strategy is called underdog brand biography (UBB). Put simply, it means that you create a story around your brand that promotes your underdog status. You create a historical account of your companies origins, lack of resources, and the your fight against overwhelming odds.

What Can Underdog Brand Biography Do for Your Company?

UBB has been shown to increase brand loyalty, real choice, and purchase intentions. Why does it this work so well? As noted in the introduction, people love the little guy. Life is hard. People struggleto make it ahead in their careers, keep ahead of the bills, and take care of their family. They want to purchase from a company that identifies with that identity. They want to rally around a brand that has been battered and beaten, doubted and mocked, yet kept on punching, refusing to give up.  This is exactly what the UK insurance broker One Sure Insurance did to gain traction in one of the most cut-throat markets out there. One Sure successfully branded themselves as an insurance company that still deals with customers over the phone, compared to the cold online-only giants in the industry.

Harvard researchers say that UBB works best when:

  • People Identify with the brand
  • Consumers feel like underdogs
  • Consumers are buying for themselves and not others
  • The consumer culture identifies with underdogs

What’s Your Story?

Its time to build a narrative around your company that tells the tale of a struggling warrior that refuses to give up no matter what. Humble in nature, yet bold in action and personality. Apple created their brand identity by suggesting they started out in a garage and rose up against all difficulties. Barack Obama was just a member of a oppressed minority that started out in local political action against powerful corporate forces.

Your Disadvantage is Your Advantage

Are you a start up with only basic resources while going against powerful companies with million dollar lobbying budgets? This is all to your advantage. Use it to promote your brand. Your lack of resources is why people will like you. They will identify with your struggle and feel great about buying your products. Are you selling insurance? People will rally to your struggle if you promote your company as the underdog the consumer loves and wants to see win. Who better to help them insure their lives or property than a company who never gives up, never says die, and always strives to improve and evolve?

Small businesses are the backbone of this nation’s economy. Supporting small and local businesses help us stay afloat and gives back to the American Dream that many of lost gave up on long ago.

Things are changing and it’s all headed towards online and mobile. Look at Groupon Discount Codes for example. They work with large companies like ASOS and offer discount codes to consumers to help both the business and consumer. No one would have thought on “online coupons” as the next big thing, but it is. It’s all about adaptability.

The reality is simple: small businesses need to really start keeping up with the times. I can’t even begin to tell you how many times I’ve walked into a boutique store in my neighborhood and asked for a website or even social media page I could look at for sales and promos and they respond, “We don’t do that.” I get the whole idea of being “small” but you still have to remain competitive and one of the best ways to do this is through social media.

23Image by Pixbay

It’s time to sell on social

If you are using Facebook and Twitter ads, then you are a step ahead of many marketers in the industry. If you’ve noticed Facebook and Pinterest have gained much visibility by incorporating a “buy” button for advertisers and users. Now we no longer have to leave the app to purchase our favorite product, so we can continue to scroll through everyone’s New Years Eve resolutions without skipping a beat. Instagram isn’t far behind on this trend and others will soon jump on board.

Real-time marketing isn’t just a trend, it’s the future

If you are using a scheduling system like Hootsuite, kudos to you for staying on task. If you are ONLY using pre-scheduled content, shame on you for not living in the moment. Real-time marketing is as important as any other branch on the marketing tree and with tools like Twitter that encourage real-time engagement during live events. This goes for image and video. Capturing things as they happen, versus before or after, is the real social strategy for marketing gurus everywhere.

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